Journal of Information Security Research ›› 2019, Vol. 5 ›› Issue (11): 966-974.

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Revolution and Challenge: Influence of Intelligent Technology in Media Industry


  • Received:2019-11-08 Online:2019-11-15 Published:2019-11-20



  1. 清华大学新闻与传播学院
  • 通讯作者: 彭兰
  • 作者简介:彭兰 教授,博士生导师,新媒体研究中心主任,湖南师范大学潇湘学者讲座教授,主要研究方向为新媒体传播.

Abstract: In recent years, applications of new technologies such as AI, big data, IoT and VRAR have been resulting in an comprehensive revolution in media industry. These technologies have infiltrated in the whole procedure of content producing including information collecting, checking, processing and users’ feedback. The intelligent distribution technology has brought the new model and platforms. In the future, customized information distribution service may be offered by digital “personal steward”. New technologies are also bringing many new risks. Adhering to ethics norms is vital for the prevention of risks in the time of AI.

Key words: artificial intelligence, intelligent media, algorithm, intelligent distribution, algorithmic ethics

摘要: 近年来,人工智能、大数据、物联网、VRAR等技术正在驱动传媒业的全面变革.在内容生产方面,智能化技术已经进入到媒体的信息采集、内容加工、内容审核、用户反馈等各个生产流程.智能分发技术也为内容的传播带来了新的模式与新的平台,未来的个性化分发还可能会以私人管家的方式体现.智能化技术也带来了新的风险,伦理的约束对风险防范至关重要.

关键词: 人工智能, 智能化媒体, 算法, 智能分发, 算法伦理