Abstract: With the rapid popularization of information services and the continuous innovation of Internet business model, free social software has entered all aspects of user life. However, when users enjoy all kinds of free social software services, the compulsory collection and improper handling of users’ personal privacy information are common concerns of users. Protecting the personal information and privacy of social software users, so that users’ personal information and privacy data can no longer "run naked", cannot be separated from improving the self-restraint of users' improper network behavior, strengthening the self-discipline of social software operators, and improving the quality of government regulation. Therefore, under the framework of the rule of law, it is extremely important to construct a multi-subject cooperation mechanism to protect personal privacy, effectively prevent and resist torts, and actively explore and construct legal regulations to prevent and control personal privacy crisis.

摘要： 随着信息化服务快速普及和互联网商业模式不断创新，免费社交软件已经进入用户生活的方方面面。然而，用户享受社交软件的各种免费服务时，用户个人隐私信息的强制性收集和不当处理等行为是用户普遍担忧的问题。用户个人信息和隐私的有效保护，让用户不再“裸奔”既是离不开用户个人自我教育来提高不当网络行为的自我约束，又是需要加强社交软件运营者的自律性，更是需要亟待提高政府规制侵权行为的质量。因此，在法治框架下，构建多元主体合作的个人隐私保护机制，有效防范和共同抵制侵权行为，积极探索和构建防控个人隐私危机的法律规制是极其重要。