Abstract: With the popularity of digital service, the EU issued the Digital Content and Digital Service Directive to fill the legal loopholes in the field of regulating digital service contract in the EU law. This article investigates the main contents of digital service contract regulated by this Directive, including the subject matter, object, nature, consideration, performance norms and means of redress for consumer rights. This article concludes that the way of regulating digital service contract in the EU is characterized by moderation as a whole, and the view of personal data as consideration has impacted the GDPR rule system. Based on the above analysis, combining with the legal regulations in China, this article puts forward some suggestions on regulating and interpretating digital service contract in China.

Key words: digital service contract, consumer, trader, personal data as consideration, consent, prevention in advance

摘要： 随着数字化服务的普及，欧盟出台《数字内容和数字服务指令》以填补欧盟法中规制数字服务合同的法律漏洞.研究了该指令规制数字服务合同的主要内容，包括适用主体、调整对象、性质、对价、履行规范、消费者权益救济手段等，分析得出欧盟规制数字服务合同在整体上呈现节制特征，个人数据对价化的观点冲击了GDPR的规则体系的结论.基于上述分析，结合我国已有法律规定，提出了我国规范和解释数字服务合同的建议.

关键词: 数字服务合同, 消费者, 经营者, 个人数据对价化, 同意, 事前预防