关键词: 人工智能, 身份识别, 大数据分析, 精准营销, 网络导流

Abstract: With the rapid development of the Internet economy, China has fully entered the Internet era. Many Internet enterprises and traditional enterprises have some shortcomings in terms of the number of new users. Through the identification of users based on artificial intelligence technology based on identity information based on real consumer data analysis based on the results of the formation of personal portrait, the credit rating system can be consumer spending patterns, behavioral habits, credit conditions, such as target refinement Analysis, and ultimately achieve precision marketing, accurate diversion, to solve the traditional offline business and Internet business development of new users short board.

Key words: artificial intelligence, identification, big data analysis, precise marketing, network diversion