关键词: 网络平台, 社会治理, 三元结构, 合作治理, 治理创新

Abstract: The emergence of network platforms has transformed the traditional governance model of “governmentindividual” into a ternary structure of “governmentplatformindividual”. Therefore, speech governance presents a greater particularity compared with the era of traditional media. On the one hand, the introduction of enterprises and technologies has resulted in the change of power allocation in the network society, so that the government functions need to be transformed and platform positioning needs to be clarified. On the other hand, speech communication has changed from a physical society to a network society, showing great changes in the speed and consequences of propagation so that the traditional governance model is no longer suitable for the current situation. Therefore, this paper puts forward the solution path of constructing the multicenter governance mode through the specific configuration of government, platform and individual power and responsibility.

Key words: network platform, social governance, ternary structure, cooperative governance, governance innovation