关键词: 人工智能, 安全营销, 人机识别, 精准挖掘, 信用卡分期

Abstract: Accurate access to customers and reducing user churn have become the key to credit card marketing with the increasing competition. In order to enhance the effective credit card marketing capabilities, a solution based on artificial intelligence technology is proposed from the perspective of passive prevention and active mining. In passive prevention, the model of humanmachine recognition can effectively prevent and control malicious attacks on marketing resources, while in active mining, the precision marketing model can effectively promote the ability to search for target customers. The comprehensive application of risk prevention and precise mining can guarantee more marketing bonus for highquality customers, as well as reduce marketing risk and costs, which provide a safe and efficient solution to credit card marketing.

Key words: artificial intelligence, security marketing, human-machine behavior recognition, precise mining, credit card installment