信息安全研究 ›› 2020, Vol. 6 ›› Issue (5): 458-462.

• 法律法规 • 上一篇    下一篇

短视频平台“网红带货”售假背后的管控问题探究

屈丽,汤艳君,苏梅   

  1. 中国刑事警察学院
  • 收稿日期:2020-04-29 出版日期:2020-05-15 发布日期:2020-04-29
  • 通讯作者: 屈丽
  • 作者简介:屈丽 硕士研究生,主要研究方向为电子数据取证。 1606619360@qq.com 汤艳君,教授,硕士生导师,主要研究方向为电子数据取证。 153728099@qq.com 苏梅,硕士研究生,主要研究方向为电子数据取证。 153728099@qq.com

Research on Control of Selling Fake Products Through Influencer Marketing on Short Video Platform

  • Received:2020-04-29 Online:2020-05-15 Published:2020-04-29

摘要: 随着短视频日渐渗入社会大众的日常生活,不少不法商家从中找到新的犯罪契机,他们利用“网红带货”的营销模式,借由短视频平台进行制假售假的违法犯罪活动。短视频平台作为一种新型社交电商,目前还缺少有效的电商管控机制。针对整治短视频平台“网红带货”售假乱象的执法过程中,遇到的发现难、取证难、处罚难等管控难点,提出了线上线下齐管控、增加违法成本、健全行业自治体系和鼓励全民管控等建议。

关键词: 短视频, 网红带货, 网络售假, 管控

Abstract: As short videos gradually penetrate daily life of the public, many illegal merchants have found new opportunities for crimes. They engage in illegal activities of making and selling fake products on the short video platform, through the marketing model of Influencer Marketing. As a new type of social e-commerce, there is still a lack of an effective e-commerce control system at present. After analyzing the difficulties of discovering fake products ,obtaining evidences and punishing relevant parties encountered in the process of law enforcement to control the chaos of selling fake products through Influencer Marketing on the short video platform, this paper puts forward some control suggestions such as control both online and offline, increasing the illegal cost of all parties, improving the industry autonomy system and encouraging the supervision of whole society.

Key words: short video, influencer marketing, selling fake products online, control