关键词: 个人数据, 大数据, 数据权益, 保护模式, 法律研究

Abstract: Abstract The era of big data has arrived, and big data is becoming a natural "rich ore" that countries all over the world are striving to tap. The launch of a big data development strategy at the national level is of great strategic significance for the development of the information industry and even national security in the future. Data rights have both data rights and data benefits. From the perspective of big data law, big data is a large amount of unspecified subject's digital information that is mined and processed for a certain purpose. There are many system gaps in terms of legal nature, content of rights, and ownership of rights. Different data rights subjects have different practical and urgent needs for data protection legal systems. From the perspective of value, the value of data is reflected in the privacy and reusability of personal data, especially the operability of big data derivative analysis, and the technology of processing big data can create added value and find a way for big data and big data application technologies. The legal protection mechanism is particularly important. From the perspective of the national governance system, the digital economy has become an important driving force for economic and social development. Providing high-quality public services, improving social governance, strengthening social supervision, and enhancing government governance capabilities play an important role that cannot be ignored. Personal data is the cornerstone and prerequisite of big data. It is necessary to build a big data protection model with the protection of personal data rights and interests as the core and standardize the order of data utilization. It is necessary to achieve legal protection of big data by having different paths for different types of data rights and at different stages. Is also feasible.

Key words: personal data, big data, data rights , protection model, legal research