关键词: 社交网络, 影响力, 竞争传播模型, 竞争影响力最大化, 评估

Abstract: In the development of social network, there is not only the spread of single information, but also the competitive propagation of dual or even multiple information, such as the release of immune strategy and the spread of disease, the release of authority information and rumor spreading, the spread of politicians’ election views, marketing promotion of different businesses, etc. The research on the information propagation with positive and negative opposition has practical significance in both theory and practice, which is called the competitive influence problem. The researchers start from the competition of species group, and form a series of research results around the immune control of disease models and the competitive propagation of information models. This paper summarizes the relevant research work of competitive propagation, and prospects the further deepening research field of competitive propagation.Key words social network; influence; competitive propagation model; competitive influence maximization; assessment

Key words: social network, influence, competitive propagation model, competitive influence maximization, assessment