关键词: 个人信息, 个人信息保护, 公平信息实践原则, 数字经济, 社会控制

Abstract: The fair information practice principles are the ideological origin of global personal information protection, which includes informed consent, clear purpose, use restrictions, information minimization and so on. With the development of the digital economy, personal information protection based on the fair information practice principles is challenged at the root. The digital economy uses data as production factors to create economic value. Due to the inseparability of data and information, the balance between individual control and social utilization, the cornerstone of the fair information practice principles, has been broken by the development mode of the digital economy. In the era of the digital economy, in order to balance the conflict and game between personal information protection and data use, the foothold of personal information protection should be improved from personal control to social control, and then the fair information practice principles, of personal information protection should be reconstructed.

Key words: personal information, personal information protection, fair information practice principles, the digital economy, social control