关键词: 互联网平台企业, 社会责任, 多中心协同治理, 治理模式, ESG

Abstract: The governance of corporate social responsibility in Internet platform enterprises is essential for promoting the healthy development of the platform economy. Currently, the phenomenon of the lack of corporate social responsibility in Internet platform enterprises is quite prominent, with issues such as unclear content of social responsibility, incomplete related systems, and weak awareness of corporate responsibility being quite common. Guided by the theory of multicenter synergy governance, this paper aims to resolve the above problems by constructing a multicenter synergy governance model. First, in the construction of the multicenter synergy governance model, multiple subjects such as the government, enterprises, and social organizations are introduced to engage in consultation and cooperation, driving transformations in governance synergy subjects, governance means, and governance content. Second, in the implementation of the multicenter synergy governance model, measures such as enhancing the recognition of the multicenter synergy governance concept and transforming the business philosophy of Internet platform enterprises are taken to provide realistic conditions for the implementation of the multicenter synergy governance model.

Key words: Internet platform enterprises, social responsibility, multicenter synergy governance, governance model, ESG