关键词: 生成式人工智能；DeepSeek；虚假信息；技术治理；全方位治理

Abstract: While driving transformations in online information order, generative AI models also generate disinformation risks characterized by an “objective+subjective” overlap. An analytical framework tailored to their technical characteristics is urgently needed. This study systematically deconstructs the technical logic of false information production in generative AI models based on their hybrid expert architecture, treelike reasoning patterns, localized semantic understanding attributes, and opensource ecosystem mechanisms. It analyzes the transmission mechanisms of false information risks across four stages: data input, algorithmic operation, content presentation, and cognitive dissemination. To address these risks: At the algorithmic level, implement a processbased oversight scheme encompassing “access reviewoperation disclosurepostevent verification”; at the presentation level, strengthen scenariobased, interactive “warning notice” labeling mechanisms; at the cognitive level, cultivate users' digital literacy and selfrestraintt capabilities to achieve effective information security governance in the AI era.

Key words: generative AI; DeepSeek; disinformation; technological governance; holistic governance